This marketing report examines the brand Weetabix and their marketing and digital marketing activities, providing insight into how they utilise theories like the 'Marketing Mix' and the 'DRIP model', followed by recommendations for improvement.
This presentation outlines and discusses the 5 core marketing communications tactics, using relevant academic research and industry examples to define how they are used by organisations to successfully engage with target customer markets.
This essay provides a critical analysis of the persuasive communications theory 'Fear Appeals', as well as a historical and theoretical overview, critiquing its main findings, applications and limitations.
