A critical essay discussing both the positive and negative aspects of fashion brands' utilising the promotion tactic of celebrity endorsement, focussing primarily on the fashion brand Calvin Klein.
A marketing report for a brand collaboration concept between couture brand Stella McCartney and high street brand ASOS; outlining the aims, brand audit's and marketing strategies used.
Here are 4 brand visualisation boards for the collaboration between Stella McCartney and ASOS, showcasing their colour palette, collaboration logos and patterns, social media account and physical packaging.
